simplify

Simplify is a home organization and interior design business based in Jackson Hole, WY. The owner was expanding her services into Idaho and seeking a refreshed look for her business as she prepared to market herself across state lines. We used her upcoming expansion as an opportunity to pause and reflect on what still felt true to her business and how she was hoping to evolve and grow.

Simplify’s old logo felt constrained (literally, it was in a box!), busy and outdated, the opposite of what you’d hope to find in a home organization service promoting lightness and ease. Home organization and interior design are personal services, so I wanted the brand to feel trustworthy and welcoming before a first consultation ever happens. I focused on an identity with a clean, elevated look and a feminine touch that feels inviting rather than fussy.

Simplicity, the idea at the heart of the business name, guided the design decisions throughout, from the logo to the website. I chose a palette that feels refreshing and modern with timeless typography that pairs well with any room. It truly felt like we had cleaned out the closet and done a deep clean by the time this brand launched on both sides of the Wyoming-Idaho border!